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SUMMARY OF SKILLS
Marketing
- Mastery and implementation of core marketing principles including but not limited to:
- 4P's and SIVA model
- B2B and B2C marketing
- Creation of marketing tactics and campaigns based upon overall business strategy
- Strategic alignment of the employer within a target market
- Graphic Design (Creating and editing marketing collateral in both electronic and print formats)
- Familiarity of both raster and vector graphics
- Mastery of the design principles, typography and color combinations
- Understanding of the entire print process
- Branding
- Creating awareness of company image using various media outlets
- Mastery of the "Flow of Attention" and the "Flow of Emotion"
- Analytics and Marketing Research
- Statistical interpretation of data into information using:
- Qualitative and quantitative research
- Frequency distributions and linear regression
- A/B testing and multivariate testing and analysis
- Competitive research
- SWOT analysis
- Understanding of Integrated Marketing Communications
Business Management
- Understanding of the 6 Sigma principle to improve or reinvent business models and process designs
- Understanding of change management
Technical
- Front end web design (HTML, CSS, JavaScript, ActionScript)
- Server side scripting (PHP, MySQL)
- Creation and implementation of scalable user interface
- Understanding of computer hardware, Networking structure, OS, Bandwidth allocation
- Competency of technological trends and innovations
Personal
- Good written and verbal presentation skills
- Able to get along well with co-workers
- High level of attention to detail
- Able to work as a liaison between departments and outside vendors and sources
- Ability to work within various OS and platforms
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